Machine-Readable Product Data: What Merchants Must Publish
Machine-readable product data is price, currency, availability and identifiers in structured markup; here is what Google requires and recommends.
Research topic
Structured data
9 sourced articles on structured data, newest first: what changed, what it means for an online store, and what to fix so an AI agent can still find, understand and buy there.
How to Check if AI Shopping Agents Can Buy on Your Store
Five checks you can run yourself, in about fifteen minutes, to see whether an AI shopping agent can find, understand and reach checkout on your store.
Why AI Shopping Agents Buy the Wrong Product Variant
A W3C/GS1 workshop in Zurich found AI shopping agents can complete checkout yet still buy the wrong physical product without a GTIN.
AI-Ready Product Data: What Shopping Agents Actually Parse
The eight product-data fields AgentReady's audit checks, and why a shopping agent fails to buy when any one of them is missing.
"llms.txt for E-Commerce: What to Put In It, With an Example"
The llms.txt spec shipped a v2 revision on August 10, 2026 adding link relations for discovery; here is what an online store's file should contain.
Product JSON-LD for AI Agents: The Fields Needed to Buy
The Product and Offer fields an AI shopping agent needs to identify an item, resolve a variant and complete a purchase, per schema.org 30.0.
Google Merchant Center's New AI Performance Insights, Explained
Merchant Center's new AI Performance Insights report shows share of voice and attribute gaps in AI Mode, AI Overviews and Gemini.
"State of Agentic Commerce: we scanned 27 supplement stores"
We audited 27 DTC supplement stores for agent-buyability. Median 56/100, a sharply bimodal split — and the biggest brands scored worst. The full data.
ChatGPT quoted us a name-twin's price — the entity-layer gap
A buyer asked ChatGPT about agentready.market and got an unrelated product's price. What failed in the entity layer, and the fixes we shipped.
📡 The agentic-commerce brief
What changed in the protocols — and what it means for your store. Connect it to your agent and it pulls the latest itself; no inbox required.
Add it to your agent (Claude Code, Claude Desktop, Cursor — anything that speaks MCP):
MCP server config
{
"mcpServers": {
"agentready-brief": {
"type": "http",
"url": "https://www.agentready.market/mcp/docs"
}
}
}Then ask it for the AgentReady brief —
it calls get_agentready_brief and reads any entry in full. Prefer a feed
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