{"scan_id": 162, "url": "https://friedhats.com", "vertical": "specialty_coffee", "scanned_at": "2026-08-12T06:01:18.601089+00:00", "score": 72, "grade": "B", "report_url": "https://www.agentready.market/r/162", "result": {"url": "https://friedhats.com", "meta": {"notes": [], "phase": "1 (pillars 1-4, weighted matrix)", "origin": "https://friedhats.com", "investment": {"ads": ["Google Ads/GA4"], "apps": [], "score": 2, "platform": "Shopify", "qualified": true}, "home_status": 200, "product_url": "https://friedhats.com/products/ethiopia-chelchele-pineapple-omni", "shopify_feed": false, "robots_present": true}, "error": "", "grade": "B", "score": 72, "capped": false, "pillars": [{"id": "access", "pct": 100, "icon": "\ud83d\udd13", "name": "Access & crawlability", "checks": [{"id": "access.ai_crawlers", "fix": "", "gap": 0.0, "label": "robots.txt allows agent crawlers", "detail": "robots.txt allows GPTBot, ClaudeBot, PerplexityBot and Google-Extended.", "earned": 16.0, "effort": "easy", "pillar": "access", "status": "pass", "weight": 16.0}, {"id": "access.cloaking", "fix": "", "gap": 0.0, "label": "No blocking / cloaking of AI bots", "detail": "AI bots get the same access and content as a normal visitor.", "earned": 8.0, "effort": "medium", "pillar": "access", "status": "pass", "weight": 8.0}, {"id": "access.latency", "fix": "", "gap": 0.0, "label": "Fast enough response for agents", "detail": "Fast response (1607 ms on the homepage) \u2014 agents won't time out.", "earned": 4.0, "effort": "medium", "pillar": "access", "status": "pass", "weight": 4.0}, {"id": "access.llms_txt", "fix": "", "gap": 0.0, "label": "llms.txt present", "detail": "/llms.txt present \u2014 points agents to your key pages.", "earned": 4.0, "effort": "easy", "pillar": "access", "status": "pass", "weight": 4.0}, {"id": "access.agents_md", "fix": "Publish an /agents.md describing how agents should navigate and use your site (Shopify themes can serve one natively).", "gap": 0.0, "label": "agents.md present (preview)", "detail": "No /agents.md.", "earned": 0.0, "effort": "easy", "pillar": "access", "status": "fail", "weight": 0.0}, {"id": "access.sitemap", "fix": "", "gap": 0.0, "label": "Sitemap available", "detail": "Sitemap found via robots.txt.", "earned": 4.0, "effort": "easy", "pillar": "access", "status": "pass", "weight": 4.0}, {"id": "access.no_js", "fix": "", "gap": 0.0, "label": "Content accessible without JS rendering", "detail": "Content present in raw HTML (795 visible characters).", "earned": 4.0, "effort": "hard", "pillar": "access", "status": "pass", "weight": 4.0}, {"id": "access.agent_pathways", "fix": "Link shipping, returns, contact and help/FAQ pages from the homepage (nav or footer). Agents answer pre-purchase questions by following links \u2014 a page with no link-path from the homepage does not exist for them.", "gap": 0.0, "label": "Shipping/returns/contact linked from the homepage (preview)", "detail": "No homepage link-path found for: shipping, returns (found: contact, help).", "earned": 0.0, "effort": "easy", "pillar": "access", "status": "partial", "weight": 0.0}], "earned": 40.0, "weight": 40.0}, {"id": "structured_data", "pct": 91, "icon": "\ud83c\udff7\ufe0f", "name": "Structured data", "checks": [{"id": "sd.product", "fix": "", "gap": 0.0, "label": "Product JSON-LD present", "detail": "Schema.org Product found in JSON-LD (product page).", "earned": 12.0, "effort": "medium", "pillar": "structured_data", "status": "pass", "weight": 12.0}, {"id": "sd.price", "fix": "", "gap": 0.0, "label": "Structured price + currency", "detail": "price=22.0 USD.", "earned": 8.0, "effort": "easy", "pillar": "structured_data", "status": "pass", "weight": 8.0}, {"id": "sd.availability", "fix": "", "gap": 0.0, "label": "Structured availability", "detail": "availability=https://schema.org/InStock.", "earned": 5.0, "effort": "easy", "pillar": "structured_data", "status": "pass", "weight": 5.0}, {"id": "sd.brand", "fix": "", "gap": 0.0, "label": "Structured brand", "detail": "brand=Friedhats Coffee.", "earned": 3.0, "effort": "easy", "pillar": "structured_data", "status": "pass", "weight": 3.0}, {"id": "sd.identifier", "fix": "", "gap": 0.0, "label": "Product identifier (SKU / GTIN)", "detail": "SKU/GTIN/MPN present \u2014 reliable product resolution.", "earned": 4.0, "effort": "medium", "pillar": "structured_data", "status": "pass", "weight": 4.0}, {"id": "sd.rating", "fix": "Expose aggregateRating (ratingValue + reviewCount) in JSON-LD.", "gap": 3.0, "label": "Aggregated reviews (aggregateRating)", "detail": "No aggregateRating \u2014 the agent can't compare your reputation.", "earned": 0.0, "effort": "medium", "pillar": "structured_data", "status": "fail", "weight": 3.0}], "earned": 32.0, "weight": 35.0}, {"id": "catalog", "pct": 53, "icon": "\ud83d\udce6", "name": "Catalog & attributes", "checks": [{"id": "cat.variants", "fix": "Declare each variant as a distinct Offer or via hasVariant.", "gap": 5.0, "label": "Structured variants", "detail": "Structured product but variants not exposed (size/color not found as fields).", "earned": 5.0, "effort": "medium", "pillar": "catalog", "status": "partial", "weight": 10.0}, {"id": "cat.attributes", "fix": "Add color, size, material, category as structured fields.", "gap": 4.0, "label": "Attributes as fields (not prose)", "detail": "Few structured attributes: category.", "earned": 4.0, "effort": "medium", "pillar": "catalog", "status": "partial", "weight": 8.0}, {"id": "cat.feed", "fix": "", "gap": 2.8, "label": "Product feed / catalog signals", "detail": "Feed signals: OpenGraph product, og:availability.", "earned": 4.2, "effort": "medium", "pillar": "catalog", "status": "partial", "weight": 7.0}], "earned": 13.2, "weight": 25.0}, {"id": "rails", "pct": 0, "icon": "\ud83d\udee4\ufe0f", "name": "Transaction rails & agent access", "checks": [{"id": "proto.ucp_mcp", "fix": "Enable your platform's agentic checkout (on Shopify: the UCP catalog + checkout endpoint at /api/ucp/mcp) so agents on the UCP rail can transact.", "gap": 4.0, "label": "Shopify/UCP agent endpoint (/api/ucp/mcp)", "detail": "No UCP MCP endpoint detected (HTTP 404) \u2014 agents on the UCP rail (Shopify catalog/checkout) can't transact here.", "earned": 0.0, "effort": "hard", "pillar": "rails", "status": "fail", "weight": 4.0}, {"id": "proto.a2a_card", "fix": "Publish an A2A Agent Card at /.well-known/agent-card.json describing your store's machine entry points.", "gap": 3.0, "label": "A2A Agent Card (/.well-known/agent-card.json)", "detail": "No A2A Agent Card \u2014 your store publishes no machine-readable agent for buyer-agents to discover and call. (So do ~all stores today: this is the frontier, not the baseline.)", "earned": 0.0, "effort": "easy", "pillar": "rails", "status": "fail", "weight": 3.0}, {"id": "proto.ard_catalog", "fix": "Publish an ARD AI Catalog at /.well-known/ai-catalog.json \u2014 the pre-invocation discovery layer agents check first.", "gap": 3.0, "label": "ARD AI Catalog (/.well-known/ai-catalog.json)", "detail": "No AI Catalog \u2014 under the new Google/Microsoft ARD spec (June 2026), agents look here first to learn what a site offers. Adoption is ~0% today, so publishing one puts you ahead of nearly the entire web (including the spec authors).", "earned": 0.0, "effort": "easy", "pillar": "rails", "status": "fail", "weight": 3.0}, {"id": "access.machine_entry", "fix": "Link llms.txt, your product feed and agent endpoints from the homepage <head> and echo them in an HTTP Link response header (RFC 8288).", "gap": 3.0, "label": "Machine entry points advertised at first contact", "detail": "The homepage points to no machine resources \u2014 no <head> link to llms.txt, a feed or an agent endpoint, and no HTTP Link header. An agent that fetches only the root sees no signposts and can conclude there's no machine access, even when you serve those files. Link them from the page and echo them in a Link response header.", "earned": 0.0, "effort": "easy", "pillar": "rails", "status": "fail", "weight": 3.0}, {"id": "p6.returns_shipping", "fix": "Add hasMerchantReturnPolicy and shippingDetails to your Offer JSON-LD so an agent can quote the buyer the full, true cost.", "gap": 2.0, "label": "Returns & shipping in offers (P6 preview)", "detail": "Offers carry no machine-readable return policy or shipping details \u2014 an agent can't compute the true total cost of buying from you, and Google's own Search Console flags this too.", "earned": 0.0, "effort": "medium", "pillar": "rails", "status": "fail", "weight": 2.0}, {"id": "act.checkout", "fix": "Expose the add-to-cart action in the raw product-page HTML (a /cart/add form or equivalent marker), not only after scripts run.", "gap": 1.0, "label": "Add-to-cart action detectable", "detail": "No add-to-cart action is visible in the raw page \u2014 if the buy button only exists after scripts run, an agent reading the page can see your product but not how to start buying it.", "earned": 0.0, "effort": "hard", "pillar": "rails", "status": "fail", "weight": 1.0}], "earned": 0.0, "weight": 16.0}], "roadmap": {"gain": 28, "steps": [{"n": 1, "how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "No A2A Agent Card \u2014 your store publishes no machine-readable agent for buyer-agents to discover and call. (So do ~all stores today: this is the frontier, not the baseline.)", "title": "A2A Agent Card (/.well-known/agent-card.json)", "effort": "easy", "impact": 3.0, "pillar": "Transaction rails & agent access", "check_id": "proto.a2a_card", "cumulative": 88}, {"n": 2, "how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "No AI Catalog \u2014 under the new Google/Microsoft ARD spec (June 2026), agents look here first to learn what a site offers. Adoption is ~0% today, so publishing one puts you ahead of nearly the entire web (including the spec authors).", "title": "ARD AI Catalog (/.well-known/ai-catalog.json)", "effort": "easy", "impact": 3.0, "pillar": "Transaction rails & agent access", "check_id": "proto.ard_catalog", "cumulative": 91}, {"n": 3, "how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "The homepage points to no machine resources \u2014 no <head> link to llms.txt, a feed or an agent endpoint, and no HTTP Link header. An agent that fetches only the root sees no signposts and can conclude there's no machine access, even when you serve those files. Link them from the page and echo them in a Link response header.", "title": "Machine entry points advertised at first contact", "effort": "easy", "impact": 3.0, "pillar": "Transaction rails & agent access", "check_id": "access.machine_entry", "cumulative": 94}, {"n": 4, "how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "Structured product but variants not exposed (size/color not found as fields).", "title": "Structured variants", "effort": "medium", "impact": 5.0, "pillar": "Catalog & attributes", "check_id": "cat.variants", "cumulative": 99}, {"n": 5, "how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "Few structured attributes: category.", "title": "Attributes as fields (not prose)", "effort": "medium", "impact": 4.0, "pillar": "Catalog & attributes", "check_id": "cat.attributes", "cumulative": 100}], "capped": false, "current": 72, "grade_up": true, "projected": 100, "cap_reason": "", "target_grade": "A", "current_grade": "B"}, "headline": "Solid base. A few fixes and you pull ahead of the median.", "artifacts": {"jsonld": "<script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"\u2022\u2022\u2022\u2022\u2022\u2022\u2022\u2022\u2022\u2022\u2022\u2022\",\n  \"brand\": \"\u2022\u2022\u2022\u2022\u2022\u2022\",\n  \"offers\": { \"price\": \"\u2022\u2022\u2022\u2022\", \"availability\": \"\u2022\u2022\u2022\u2022\u2022\u2022\" }\n}\n</script>", "llms_txt": "# Friedhats Coffee Roasters\n\n> We are a macro roastery based in Amsterdam, sourcing and roasting the best, most interesting coffee we can find. More marketing, even more coffee (:\n\n## Policies\n- Shipping: <add your delivery times and zones>\n- Returns: <add your return policy>\n\n## Sitemap\n- https://friedhats.com/sitemap.xml", "available": true, "attribute_map": [{"source": "\u2022\u2022\u2022\u2022", "schema_field": "\u2022\u2022\u2022\u2022", "example": "\u2022\u2022\u2022\u2022"}]}, "benchmark": {"delta": 31, "median": 41, "verdict": "Above the specialty coffee median (+31).", "vertical": "specialty_coffee", "percentile": null, "provisional": true, "sample_size": null, "vertical_label": "specialty coffee"}, "final_url": "https://friedhats.com", "protocols": [{"id": "proto.ucp_mcp", "label": "Shopify/UCP agent endpoint (/api/ucp/mcp)", "detail": "No UCP MCP endpoint detected (HTTP 404) \u2014 agents on the UCP rail (Shopify catalog/checkout) can't transact here.", "points": 4, "status": "fail"}, {"id": "proto.a2a_card", "label": "A2A Agent Card (/.well-known/agent-card.json)", "detail": "No A2A Agent Card \u2014 your store publishes no machine-readable agent for buyer-agents to discover and call. (So do ~all stores today: this is the frontier, not the baseline.)", "points": 3, "status": "fail"}, {"id": "proto.ard_catalog", "label": "ARD AI Catalog (/.well-known/ai-catalog.json)", "detail": "No AI Catalog \u2014 under the new Google/Microsoft ARD spec (June 2026), agents look here first to learn what a site offers. Adoption is ~0% today, so publishing one puts you ahead of nearly the entire web (including the spec authors).", "points": 3, "status": "fail"}, {"id": "act.checkout", "label": "Add-to-cart action detectable", "detail": "No add-to-cart action is visible in the raw page \u2014 if the buy button only exists after scripts run, an agent reading the page can see your product but not how to start buying it.", "points": 0, "status": "fail"}, {"id": "access.agent_class", "label": "Shopping-agent access (Agent class)", "detail": "On-demand shopping agents (ChatGPT-User, Claude-User, Perplexity-User, Meta-ExternalFetcher, AmazonBuyForMe) load the site like a normal visitor. The site is behind Cloudflare \u2014 check the AI-crawler settings there.", "points": 0, "status": "pass"}, {"id": "proto.x402", "label": "x402 / HTTP-402 payments", "detail": "No x402 payment rail observed (18 responses checked, none answered 402). The spec still defines no per-site discovery path \u2014 discovery lives in facilitator 'Bazaars' \u2014 so we report what your endpoints actually answered rather than guessing at a path.", "points": 0, "status": "na"}, {"id": "access.citation_rail", "label": "Citation-rail access (Bingbot, OAI-SearchBot, Meta-WebIndexer, Google-Extended)", "detail": "Bingbot, OAI-SearchBot, Meta-WebIndexer get in, and Google-Extended is allowed \u2014 the indexes feeding ChatGPT, Copilot, Meta AI and Gemini answers can all read this store.", "points": 0, "status": "pass"}, {"id": "access.content_signal", "label": "Content-Signal directives (robots.txt)", "detail": "No Content-Signal directives \u2014 the Cloudflare-era content switches aren't set on this store (that's the common case; nothing is being blocked by them).", "points": 0, "status": "na"}, {"id": "access.canonical", "label": "Canonical address coherence", "detail": "The declared canonical address matches where the site actually answers \u2014 no identity contradiction for machines to untangle.", "points": 0, "status": "pass"}, {"id": "access.machine_entry", "label": "Machine entry points advertised at first contact", "detail": "The homepage points to no machine resources \u2014 no <head> link to llms.txt, a feed or an agent endpoint, and no HTTP Link header. An agent that fetches only the root sees no signposts and can conclude there's no machine access, even when you serve those files. Link them from the page and echo them in a Link response header.", "points": 0, "status": "fail"}, {"id": "p6.returns_shipping", "label": "Returns & shipping in offers (P6 preview)", "detail": "Offers carry no machine-readable return policy or shipping details \u2014 an agent can't compute the true total cost of buying from you, and Google's own Search Console flags this too.", "points": 0, "status": "fail"}], "top_fixes": [{"how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "No A2A Agent Card \u2014 your store publishes no machine-readable agent for buyer-agents to discover and call. (So do ~all stores today: this is the frontier, not the baseline.)", "title": "A2A Agent Card (/.well-known/agent-card.json)", "effort": "easy", "impact": 3.0, "pillar": "Transaction rails & agent access", "check_id": "proto.a2a_card"}, {"how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "No AI Catalog \u2014 under the new Google/Microsoft ARD spec (June 2026), agents look here first to learn what a site offers. Adoption is ~0% today, so publishing one puts you ahead of nearly the entire web (including the spec authors).", "title": "ARD AI Catalog (/.well-known/ai-catalog.json)", "effort": "easy", "impact": 3.0, "pillar": "Transaction rails & agent access", "check_id": "proto.ard_catalog"}, {"how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "The homepage points to no machine resources \u2014 no <head> link to llms.txt, a feed or an agent endpoint, and no HTTP Link header. An agent that fetches only the root sees no signposts and can conclude there's no machine access, even when you serve those files. Link them from the page and echo them in a Link response header.", "title": "Machine entry points advertised at first contact", "effort": "easy", "impact": 3.0, "pillar": "Transaction rails & agent access", "check_id": "access.machine_entry"}, {"how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "Structured product but variants not exposed (size/color not found as fields).", "title": "Structured variants", "effort": "medium", "impact": 5.0, "pillar": "Catalog & attributes", "check_id": "cat.variants"}, {"how": "\u2022\u2022\u2022\u2022\u2022\u2022 Unlock the exact fix with Pro", "why": "Few structured attributes: category.", "title": "Attributes as fields (not prose)", "effort": "medium", "impact": 4.0, "pillar": "Catalog & attributes", "check_id": "cat.attributes"}], "cap_reason": "", "proto_bonus": 0, "scoring_version": 2}}